Perler Bead Night is an event sponsored by SDSU's University Program Council, which enlisted BluePrint's helps to advertise their event.
This project received a Gold American Advertising Award for cross-platform design in the 2024 Student Awards.
This project received a Gold American Advertising Award for cross-platform design in the 2024 Student Awards.
This project challenged me to explore inventive ways to represent art and creativity in a visually compelling format. I chose to reinterpret iconic architectural landmarks using circle-based pixel art, a stylistic nod to Perler beads, to create a playful yet structured visual language.
Once the illustrations were finalized, I focused on developing promotional materials that highlighted the artwork across a range of media. What sets Blueprint projects apart is their multi-platform nature; designs must translate seamlessly across digital, print, and social formats. This required strategic reconfiguration of both imagery and text to ensure consistency, adaptability, and visual harmony at every scale.
Horizontal digital ad
Vertical digital ad
social media carousel instagram
