This promotional design was created for the South Dakota State University (SDSU) Student Union’s annual Holiday Open House, an event aimed at engaging students through festive activities and interactive mini-games. The primary objective of the design was to generate excitement and increase student attendance at the event.
A key creative direction provided by the USU was to incorporate a predominantly blue color palette, aligning with SDSU’s brand identity and seasonal tone. The final design embraced this request, using varying shades of blue to create a visually cohesive and inviting aesthetic.
Project Deliverables:
Printed posters for on-campus distribution
Digital advertisements for display screens
The digital advertisements were featured across 25 digital display screens strategically placed throughout the SDSU Student Union. Each screen averages over 1,000 impressions per week, with the ads running for a duration of two weeks, resulting in a high-visibility campaign designed to reach a broad segment of the student body.
