The largest 1-day event in South Dakota is South Dakota State University's (SDSU's) Hobo Day, which is the homecoming celebration for SDSU. Even though Hobo Day is only one day, there is a week's worth of events for the university students. At my summer 2024 internship, I was tasked with creating some of the marketing material for all the different events for the students.
This Project received a Silver American Advertising Award in the 2024 Student Awards for poster series.
The current lineup of events is:
•Bumfire
•Bumover
•Rally at the rails
•Hobo gear prep night
•Bum-a-meal
Each event needed to have its own set identity while still coordinating with Hobo Day's theme as well as the SDSU color palette that Hobo Day has taken as its own.
Across all events, I created fifteen 11x17 posters. Seven vertical and horizontal digital advertisements that displayed in SDSU’s Student Union, a little more then 30 social media graphics, and 8 custom button designs.
A Look at the buttons made for the 2024 Hobo Day season!
This Project also received a Silver American Advertising Award in the 2024 Student Awards, for poster series. Here are the posters submitted.
