Commissioned by the University Program Council, the Finals Survival Station was a student-centered initiative designed to provide stress relief and encouragement during finals week. The station, set up outside the UPC office, offered snacks, drinks, fidget toys, self-care items, and helpful resources to support students through the most intense week of the semester.
The creative direction for this campaign was inspired by the themes of preparedness, resilience, and survival. Drawing from the visual language of scout badges and summer camp iconography, the design balanced playful nostalgia with practical support, reflecting the idea of "earning your badge" by making it through finals week.
Project Deliverables:
•Printed Posters for on-campus promotion
•Three sets of 4x5-inch handouts featuring 15 curated finals week tips (5 per set)
•Two Social Media Graphics for UPC Instagram promotion
•Digital Advertisements formatted for 25 Student Union display screens, which on average get over 1,000 views a week.
